It’s a widely held belief that Muslim women should adhere to a specific definition of modesty that disapproves of attention seeking behaviour, with makeup being considered just that. But despite this, Muslim women are some of the highest beauty spenders in the world– and that’s largely due to a recent movement that’s seeing women abide by their own definitions of hijab and modest dress.
“I like simple makeup, not necessarily because of modesty reasons, but because I’m into minimalism. Also, practically speaking, I don’t want to remove my makeup each time I need to do my prayers. Essentially, I use makeup to feel better, fresher and more powerful. It’s a way to celebrate beauty with myself.” Hijabi Woman